Neenah’s Most Trusted Fine Diamond Jeweler

When purchasing your jewelry, it is imperative that you trust the jeweler you’re working with. How are you to know the exact specifications of a diamond that a jeweler provides you unless you bring in your own equipment? Honest business is good business. We are listed as an “A+” member of the Better Business Bureau.


diamond-engagement-ring-250x250Bridal Jewelry


Custom Designed Jewelry


Diamond Jewelry

Integrity in pricing, Independent Jewelers Organization Master Jeweler, Antwerp Diamond Direct Program…those are but a few qualities that makes J. Anthony Jewelers the most trusted jeweler of fine diamonds and jewelry in the area.

Having been in business since 1987, J. Anthony Jewelers has built it’s business on the following principles:

  • honest business practices
  • trusted relationships
  • fair pricing
  • accurate descriptions
  • knowledge and understanding
  • high quality jewelry

What does all this mean? When you walk into J. Anthony Jewelers, you can be assured that first and foremost, the staff at J. Anthony’s follows the highest ethical standards. The Independent Jewelers Organization does not give the Master Jeweler status to just any independent jewelry business. On the contrary, a member must have strong ethical business practices which include realistic and honest pricing, otherwise known as “Integrity in Pricing.” As a client of J. Anthony Jewelers, you can feel confident that mark-up/discount games are prohibited. J. Anthony prides itself on the relationships it has with you, our customer. To earn your trust, it is imperative to disclose everything we know about the jewelry you may be interested in purchasing, as well as any concerns that may present themselves during an inspection of the jewelry you already own.

Should a repair be necessary, we offer you piece of mind in knowing that your jewelry is insured and safely secured each and every night while in our possession. In other words, we treat your precious jewelry the same way we treat our own!